consumer psychology

Why do consumers buy fake luxury goods even when they think it’s wrong?

|

In this video, Professor Zi WANG focuses on an intriguing paradox that was the topic of her recent coauthored research* : why do consumers who condemn counterfeiting still buy fake luxury goods? In France, nearly 40% of people admit to having purchased a counterfeit item, according to the expert, even though almost half also believe counterfeiting is harmful … Why do consumers buy fake luxury goods even when they think it’s wrong?

Fossil fuel subsidies & communication: lessons from Latin America

|

Brazil and other countries in Latin America and the Caribbean invest billions annually in subsidies for fossil fuels — in the form of tax exemptions, price controls, and indirect incentives. Although they are often presented as measures to protect consumers purchasing power, especially among lower-income households, these subsidies may not be the most efficient strategy. … Fossil fuel subsidies & communication: lessons from Latin America

Lana MULIER

|

Lana Mulier is Professor of Marketing and Head of the Digital Marketing Major at IÉSEG. She holds a Ph.D. in Business Economics from Ghent University (Belgium). Her research focuses on digital marketing strategies, particularly the advertising effectiveness of visual and interactive appeals. Through research and company collaborations, she also investigates how to promote healthy and … Lana MULIER

Jorge Jacob

|

Jorge Jacob carries out research on consumer psychology, focusing substantively on understanding how stigmas and stereotypes influence individuals’ decisions, perceptions, and relationships with others. He has a Ph.D. in Business (Behavioral Science) from the Brazilian School of Public and Business Administration (EBAPE-FGV) and has also been a postdoctoral researcher at Columbia University and the Darden … Jorge Jacob

Elke Cabooter

|

Elke Cabooter (Ph.D.) is an Associate Professor of Marketing in the Marketing and Sales department at IÉSEG School of Management. She teaches several marketing related courses including ‘Advanced Pricing’, ‘Experimental Designs’, ‘Marketing strategy’ and ‘Market research’ in which students are taught both theory and practice. Before her Ph.D. thesis, she worked for almost three years … Elke Cabooter

Benjamin Boeuf

|
Benjamin BOEUF

Benjamin Boeuf holds a Ph.D. in Marketing from HEC Montreal and a Master in Management from ESCP Europe. His research interests lie in consumer psychology and consumer behavior, with a particular focus on sustainable marketing and tourism/hospitality marketing. His work has been published in journals such as the International Journal of Research in Marketing, Journal … Benjamin Boeuf