Lana Mulier is Professor of Marketing and Head of the Digital Marketing Major at IÉSEG. She holds a Ph.D. in Business Economics from Ghent University (Belgium). Her research focuses on digital marketing strategies, particularly the advertising effectiveness of visual and interactive appeals. Through research and company collaborations, she also investigates how to promote healthy and sustainable consumption with nudge marketing. Her teaching domains are situated in digital communication, consumer behavior, and omnichannel marketing. She has published several articles in international journals and is a regular reviewer for various academic journals. Lana is also a visiting professor at the University of Antwerp, where she works with students and companies in developing and adapting their marketing communication strategies.
Research interests and expertiseadvertisingconsumer psychologydigital marketingfood marketingsustainable consumptionvideo marketing
IT, Technology & Industry
The Metaverse: state of play, questions, and a virtual look to the future…
Marketing & Sales
Conference: Virtual worlds and the metaverse