Andrew MILLER

Brands & nano- or micro-influencers: why is informative content more effective than persuasive content?

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influenceur réseaux sociaux

Influencer marketing, which involves brands collaborating with influencers, is a recent practice that is becoming increasingly professionalized. It is often unclear, however, what kind of content should be promoted by brands and influencers. What content will generate brand engagement? With the emergence of social media platforms, brands have stepped up their content creation activities. Content … Brands & nano- or micro-influencers: why is informative content more effective than persuasive content?

Nonprofits: why leaders should let practice refine their purpose

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Nonprofit organizations /

Nonprofit organizations are often founded on big, aspirational visions — but how does a nonprofit’s social purpose actually take shape on the ground? And what happens when the original vision doesn’t match reality?

Has the expansion of higher education created regional inequalities? Lessons from Italy …

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The number of adults completing higher education in Europe has risen rapidly over the last century. By 2023, the number of tertiary education students in the EU had reached 18.8 million. Simone MORICONI, professor and Director of IÉSEG’s Research Center on Family, Labor and Migration Economics, has been studying the economic consequences of higher education expansion, notably in terms of local and regional economic development in Italy.

Opinion: Teenagers & social media – protecting under-15s and teaching responsibility thereafter

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social media/ réseaux sociaux

In a number of countries, such as France, the UK and Spain, there are ongoing debates about banning or restricting teenagers’ access to social media. For Elodie GENTINA, a professor at IÉSEG and Gen Z expert, such debates often miss a key point: teenagers are not a homogeneous group. In this article, she draws on … Opinion: Teenagers & social media – protecting under-15s and teaching responsibility thereafter

Climate pledges: How EU citizens & experts see these differently (and why this matters)

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Commitments to cut greenhouse gas emissions are a central element of climate policy, but do people really believe in them? A new study reveals how expectations and beliefs about these pledges differ among three groups of EU stakeholders: citizens, policymakers, and scientists. The findings provide important takeaways for improving climate policies in Europe.

Cloud tech outages: how the EU plans to bolster its digital infrastructure

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When Amazon Web Services (AWS) went down globally in October 2025, millions of users were abruptly reminded how invisible yet indispensable cloud technology has become. From banks and hospitals to airlines and retail platforms, entire sectors slowed or came to a standstill. The disruption followed a separate catastrophe earlier in July 2024, when CrowdStrike’s software … Cloud tech outages: how the EU plans to bolster its digital infrastructure

Mental health in B2B sales: what impact and solutions?

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Different industry reports have estimated that as many as 40 – 70% of salespeople may struggle with their mental health, a problem which has become increasingly important for businesses.

Managing employee moods & emotions: lessons from event management

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Event management

Festivals. Industry events. Fashion shows. These are just some examples of time-sensitive settings, where event managers must find creative solutions fast, amid considerably high stakes. Unsurprisingly therefore, these are also highly emotional settings, full of energy and excitement, but also tensions, doubts and anger. In this video, Professor Maja KORICA presents some of the results … Managing employee moods & emotions: lessons from event management

Is silver more valuable than gold?

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The war in Iran proves that the ‘devil’s metal’ is extremely volatile: €105.07 per ounce on 29 January 2026, €62.30 per ounce on 17 February and €71.23 per ounce on 4 March 2026. But silver, sometimes called the ‘poor man’s gold’, has a key advantage: it is both a precious metal and an industrial raw material that is essential for the energy transition.

Caught between strategy & reality: how do middle managers’ respond to greenwashing?

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Photo (Istock): Cristian Storto Fotografia

Behind the glossy reports and green promises, there can be a hidden gap between what organizations say and what they do. This disconnect is called “greenwashing” and it isn’t just a reputational risk—it deeply affects the people working inside these organizations. In this video, professor Susana ESPER presents research she has co-authored with her colleagues … Caught between strategy & reality: how do middle managers’ respond to greenwashing?