DE KERVILER Gwarlann

Gwarlann de Kerviler is an author of numerous publications on consumer behavior. She has a recognized expertise in understanding how consumers connect to luxury products and how they look to brands for exciting experiences, authenticity and ethicality. She also studies how clients relate to loyalty programs and new technologies and their participation in the co-creation of brand messages through influencer marketing and online reviewing. She has a Ph.D. in Management Sciences from Dauphine University and an MBA from Harvard Business School. She works with companies in adapting and developing their marketing and management strategies.