As part of our commitment to delivering valuable content based on the research and analysis of our expert faculty, IÉSEG Insights is planning to carry out a survey and discussion groups with its readership. Feedback from readers is crucial and will help us tailor our content to better meet your needs and preferences and to … Call for participation: help us shape the future of the Insights website!
While not everything is perfect when it comes to diversity, workgroups are becoming increasingly international and heterogeneous. To get the best out of them, there are two major opposing views, explains Jorge Jacob, Professor of Marketing at IÉSEG. Diversity is on the increase within the company. How can we make the most of this plurality? … Managing differences
As the end of the academic year approaches, here are the 10 articles (in English) on the Insights website which have received the most hits since the beginning of the academic year in September 2023.
While the metaverse may still be in its infancy, many fashion brands have already been attracted by its potential to offer new experiences for a population of young tech savvy consumers. Virtual clothing and accessories for avatars, NFTs, digital fashion shows or games: these are just some examples in a digital fashion market that some predict will expand rapidly in the next years. A new study* has analyzed more than 7 000 comments on a selection of YouTube videos related to digital fashion to provide insights into consumers perceptions and feelings towards these early moves into digital fashion.
A *team of international researchers has been studying the strategies communicated by Big Tech companies to leverage artificial intelligence to address various sustainability challenges. In this video, two of the authors of the study – Kristof COUSSEMENT from IÉSEG and Ellen WEBER, a postdoctoral researcher at the University of Hohenheim and visiting researcher at IÉSEG – talk about the framework they have developed to map and analyze these strategies.
June is Pride month – a month dedicated to celebrating LGBTQIA+ communities and also raising awareness of the challenges or issues they face. IÉSEG has a number of researchers working on research to highlight issues and challenges facing the LGBTQIA+ communities. To highlight some of these, here is a selection of articles (and video) by … Pride month: a selection of research and analysis highlighting challenges and issues facing the LGBTQIA+ communities
The number of social enterprises (SE) has risen rapidly in recent years in response to a range of socio-economic and environmental challenges. To tackle problems including poverty, labor and living conditions, social exclusion, and climate change, a variety of business models (including profit and non profit) have emerged. To increase their impact and ensure they … Social enterprises: how the choice of business model can impact international expansion
Maria, originally from Latin America, speaks three languages daily: Spanish at home, French at the local shops near her apartment in Toulouse, and English at work. Many multinational employees, like Maria, must use their company’s official language at work, which often differs from that of their country of residence, and even their own native language. … Language fluency: advantages and challenges for multinational teams
It is a paradox that managers and business leaders are not always familiar with: in trying to do the right thing, we can sometimes accentuate the problem we were trying to tackle. This can be the case for managers who are looking to combat free riding in their teams. Free riders are people who benefit … Managers & free riding : take the risk of trusting …
While estimates of the sharing economy’s market size range from billions to more than a trillion US dollars, it nevertheless faces several challenges to reach its potential. In this video Professor Jan F. KLEIN speaks about the research he co-authored on the sharing economy and proposes an innovative solution using blockchain technology. Watch the full … Leveraging the potential of blockchain for the sharing economy