Andrew MILLER

Doing business in post-Covid China: an interview with Laurie Ann Underwood

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According to the French Chamber of Commerce in China (CCI France Chine) France had more than 2,100 subsidiary companies employing close to 445,000 people in 2022, making it the ‘first European investor in China’ in terms of the number of companies. The pandemic and China’s zero-Covid policy had a strong impact on international companies working … Doing business in post-Covid China: an interview with Laurie Ann Underwood

Tough at the top: Leadership and gender

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Are virtues and character strengths universal? Recent research highlights subtle but consistent gender differences in the importance attributed to character traits in leadership. Plus, a gender bias in the assessment of these characteristics. With increasing recognition of the need for diversity in organizations – especially in terms of leadership – these results pose significant questions about achieving gender balance and tackling wider diversity issues.

Restoring a taste for team spirit, the key to lasting engagement at work? An interview with Bernard Coulaty

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A recent survey* of over 1,000 French working people shows that, even if individualism has become more widespread since the health crisis, employees still feel very committed to their own team. For 8 out of 10 working people, this ‘small collective’ is useful, enabling them to coordinate, collaborate and perform better, learn and develop…As part … Restoring a taste for team spirit, the key to lasting engagement at work? An interview with Bernard Coulaty

“No pain-No gain”: a recipe for successful gamification

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In this video, Thomas LECLERCQ, professor of marketing, discusses his research on creating an engaging customer experience through gamification, a widely used strategy that companies often misuse. Gamification refers to the use of game mechanisms in non-game contexts (including challenges, contests, or lotteries). He gives practical advice about how companies can manage the difficulty of … “No pain-No gain”: a recipe for successful gamification

Luxury and the second-hand market: serving ‘dreams’ and responsibility

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On Friday June 16, IÉSEG organizes the seventh edition of its Corporate Summer Day (Université d’été). As part of this event, Gwarlann DE KERVILER, Professor of Marketing, will lead a round table discussion* on luxury and the second-hand market, a sector that has been growing rapidly in recent years. Ahead of this event, she shares … Luxury and the second-hand market: serving ‘dreams’ and responsibility

Collective entrepreneurship and teams: 3 questions to Cyrine Ben-Hafaïedh

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France already had more than 1 million startups in 2021 and entrepreneurship and startups have taken an increasingly important place in the country’s economic landscape. As part of our next Corporate Summer Day (Université d’été), Professor Cyrine BEN-HAFAÏEDH will lead a round table (in French) on entrepreneurial teams – an important theme because entrepreneurship is … Collective entrepreneurship and teams: 3 questions to Cyrine Ben-Hafaïedh

Research in brief: Does boardroom gender diversity drive CSR engagement?

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Recent *research from a team of international researchers has shown that a higher representation of female directors on a company’s board leads to an improved engagement in its socially responsible activities. Many countries have introduced either legislation, governance codes or guidelines (outlining standards and practices) to encourage greater female representation in company boardrooms. Certain reforms … Research in brief: Does boardroom gender diversity drive CSR engagement?

Surviving and adapting to disruptive change

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In this video, Laurie Ann Underwood speaks about a recent case study she has published on the topic of managing change in disruptive times. She talks about the experience of a company called Izivat, which was set to launch a new app for Chinese travelers coming to France just as the Covid pandemic hit early … Surviving and adapting to disruptive change

Smarter ways to ship goods without increasing costs: a greener logistics strategy

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Supply chains are dominated by trucks, and this is bad news for the environment, as they account for nearly a quarter of all road transport carbon emissions. Yet the carbon footprint and efficiency of freight can be improved by integrating rail transport and implementing smarter inventory strategies, without impacting costs.

Quantitative finance: mathematical models serving the finance sector. Interview with Yann Braouezec

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high-frequency trading

IÉSEG has just launched a new research center dedicated to the topic of quantitative finance, a discipline that provides essential knowledge and techniques for the financial sector. The Director of this center (iℚuant), Yann BRAOUEZEC, explains the importance and key aspects of this discipline, the objectives and key activities of iℚuant.