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Digital natives & loneliness

10/04/2019

3 min

In this video, Elodie Gentina (Professor of Marketing) speaks about her research on digital natives and loneliness. Today’s “digital natives” are growing up in a digital technology-saturated world, yet many suffer from loneliness just as much as, if not more than, previous generations.

Together with her co-author Rui Chen, she recently studied how digital natives cope with loneliness. They looked to understand when and why some teenagers choose online channels to disclose personal information or problems while others prefer face-to-face interactions.

More information is also available in this article in Information & Management: “Digital natives’ coping with loneliness: Facebook or face-to-face?.

Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including “Generation Z: From Z consumers to Z employees” (Dunod, 2018). She has a Ph.D in management science and advises and works with companies in adapting their marketing and management strategies to the needs of this generation. She is regularly interviewed by the French and international media about the Generation Z.

She is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).