Digital natives & loneliness
10/04/2019
3 min
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In this video, Elodie Gentina (Professor of Marketing) speaks about her research on digital natives and loneliness. Today’s “digital natives” are growing up in a digital technology-saturated world, yet many suffer from loneliness just as much as, if not more than, previous generations.
Together with her co-author Rui Chen, she recently studied how digital natives cope with loneliness. They looked to understand when and why some teenagers choose online channels to disclose personal information or problems while others prefer face-to-face interactions.
More information is also available in this article in Information & Management.
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