IÉSEG Insights » Experts » Elodie Gentina
GENTINA Elodie
Domain: Marketing
Full Professor
Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including “Generation Z: From Z consumers to Z employees” (Dunod, 2018). She has a Ph.D in management science and advises and works with companies in adapting their marketing and management strategies to the needs of this generation. She is regularly interviewed by the French and international media about the Generation Z.
Last contributions
Management & Society
“Managing the Gen Z: understanding new behaviors”: interview with Elodie Gentina
companies
generation Z
hr
management
young people
10/12/2023
5 min
Management & Society
Climate change & environmental action: What are the views and expectations of young people?
climate
climate change
young people
11/22/2022
3 min
Management & Society
Generation Z: when it comes to behaviour, not all digital natives look alike
asia
digital natives
generation Z
marketing
04/12/2021
4 min
Management & Society
The Changing Context of Managing People: The New Generation Z in Asia – Dynamics, Differences, Digitalization
asia
generation Z
hr
management
marketing
10/23/2020
1 min