HEUVINCK Nico

Nico Heuvinck is Professor of Marketing & Academic Director of the Master in Digital Marketing & CRM at IÉSEG. He has a Ph.D. in Marketing from Ghent University (Belgium). Nico is an expert in consumer behavior and investigates various consumer psychology related phenomena such as: consumer lay beliefs in healthy food decision making; the role of sensory marketing and store atmospherics in retail settings; how consumers react to algorithmic versus human decision-making and biases; the drivers of ethical perceptions of brands, and the role of two-sided advertising in marketing communication. His research has been published in leading international marketing journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Business Ethics, and the International Journal of Advertising and featured in different international media including Harvard Business Review and The Times.