Helping consumers make informed healthy eating decisions
05/16/2022
20 min
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In this episode of Changemaker stories, Professor Nico Heuvinck talks about the factors that influence consumers’ choices on healthy eating.
Healthy eating choices
A professor of Marketing, he explains how many of consumers’ choices are not necessarily conscious – and discusses how consumers can be made aware and educated in their decision making.
Listen to the full podcast here :
CHANGEMAKER STORIES
This podcast by IÉSEG & IÉSEG Network, presents a series of encounters with experts, professionals, entrepreneurs, researchers and more, who are each leading their own small or large revolutions in order to improve the world of today and tomorrow. It is available twice a month: in French at the beginning of the month and in English mid-month. You can discover the first episodes here.
Nico Heuvinck
Nico Heuvinck is Professor of Marketing & Academic Director of the Master in Digital Marketing & CRM at IÉSEG. He is an expert in consumer behavior and investigates various consumer psychology related phenomena such as: consumer lay beliefs in healthy food decision making; the role of sensory marketing and store atmospherics in retail settings; how consumers react to algorithmic versus human decision-making and biases; the drivers of ethical perceptions of brands, and the role of two-sided advertising in marketing communication.
His research has been published in leading international marketing journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Business Ethics, and the International Journal of Advertising and featured in different international media including Harvard Business Review and The Times.
