GENTINA Elodie

Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including “Generation Z: From Z consumers to Z employees” (Dunod, 2018). She has a Ph.D in management science and advises and works with companies in adapting their marketing and management strategies to the needs of this generation. She is regularly interviewed by the French and international media about the Generation Z.

She is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).