GENTINA Elodie
Domain: Marketing
Full Professor
Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including “Generation Z: From Z consumers to Z employees” (Dunod, 2018). She has a Ph.D in management science and advises and works with companies in adapting their marketing and management strategies to the needs of this generation. She is regularly interviewed by the French and international media about the Generation Z.
She is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).
Last contributions
Management & Society
“Managing the Gen Z: understanding new behaviors”: interview with Elodie Gentina
10/12/2023
5 min
Management & Society
Climate change & environmental action: What are the views and expectations of young people?
11/22/2022
3 min
Management & Society
Generation Z: when it comes to behaviour, not all digital natives look alike
04/12/2021
4 min
Management & Society
The Changing Context of Managing People: The New Generation Z in Asia – Dynamics, Differences, Digitalization
10/23/2020
1 min