Andrew MILLER

Innovation: why do many companies underuse customer insights?

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According to new research from academics at IÉSEG, Erasmus University Rotterdam, EMLyon and Ghent University, many companies are struggling to effectively apply the insights they gain from customers to improve innovation. The team interviewed 12 market research executives and surveyed over 300 managers (working in marketing, innovation or customer experience roles) to shed light on the customer insights process, why firms find the use of customer insights challenging, and how they can become more customer centric.

Digital transformation: how sales managers can be champions of change

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In today’s rapidly evolving business landscape, digital transformation is no longer just a competitive advantage—it’s a necessity. However, while many companies have invested heavily in technology to transform their sales activities, ensuring successful adoption at the salesforce level can nevertheless be a challenge. Sales managers play a pivotal role in bridging the gap between strategic initiatives from top management and the daily operations of sales teams.

Talent management: should companies harness the “genius effect”?

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Istock Crédit :putilich

Between 1 and 10 per cent of an organization’s workforce is typically selected or identified as ‘talents’’. These high-potential employees often gain access to superior opportunities for training, mentoring, networking, and upward mobility, as they are expected to create high returns on investment. In recent years, however, there have increasingly been calls for more inclusive and transparent talent policies which better reflect the diversity of skills and talents within an organization.

Quantum annealing: a game-changer for complex project management?     

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Istock: credit bpawesome

In a world where project management increasingly involves juggling complex schedules and tight resource constraints, finding more efficient solutions is critical. New research looks at the potential of quantum annealing, a quantum computing approach, to optimize scheduling challenges for complex project management. In this video, one of the authors, Luis PEREZ ARMAS explores how this … Quantum annealing: a game-changer for complex project management?     

Intergenerational management: challenges and opportunities. Interview with Elodie Gentina and Jérémy Lamri

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In a professional context where several generations – baby-boomers, generation X, Y and Z – work side by side, “intergenerational management” is both a challenge and a tremendous opportunity for companies. While each generation brings its own vision and skills, stereotypes have also emerged that can hamper collaboration. In their new book (published in French), Élodie GENTINA (IÉSEG) and *Jérémy LAMRI explore how HR managers and leaders can go beyond clichés. In this interview, the authors shed light on the specific characteristics of each generation and managerial approaches that can help overcome biases, also drawing on the testimonies of human resources experts and business leaders.

Carbon emissions: does boardroom gender diversity impact the level of corporate emissions?

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A new study highlights that increased representation of female directors in the boardroom – following gender reforms that have taken place in many countries– has led to a significant fall in carbon emissions related to companies’ activities.

Consumers are becoming increasingly price-sensitive: how can companies manage this?

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Is this the result of the waning inflationary crisis? The fact remains that more and more consumers are paying attention to prices. This does not mean that they necessarily want the cheapest product. A great deal of research shows that the link between demand and price is more complex than the basic law of supply … Consumers are becoming increasingly price-sensitive: how can companies manage this?

Research in brief: How our attitudes towards inequality drive support for redistribution

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As income inequality within many countries rises, discussions about redistribution policies become increasingly prominent. A new study* by researchers from IÉSEG/CNRS, the University of Zurich and University of Copenhagen highlights that support for such policies is influenced not only by personal financial circumstances but also by how individuals feel about inequality itself. Aversion to inequality … Research in brief: How our attitudes towards inequality drive support for redistribution

Is it better to negotiate in a foreign language?

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A new study highlights how using a foreign language can actually improve face-to-face negotiations.

IBE 2024 Ethics at Work survey: French employees are more ethically aware – a challenge for managers?

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The Institute of Business Ethics (IBE) has just published the latest edition of its Ethics at Work report, based on a survey of over 12,000 working adults in 16 countries (including France). The publication – which presents a series of patterns and trends on this topic – aims to stimulate and inform conversations about ethics and culture at work.