According to Gartner (2023), AI is expected to fulfill 60% of sales tasks by 2028. Nevertheless, many salespeople and companies find it hard to discern how AI improves their decisions and practices. Currently, various digital applications exist to aid salespeople with specific steps in the sales process. For instance, there are AI tools that will … AI & Sales: greater efficiency, but what about the human touch?
“When companies collaborate, they can leverage synergies to design value propositions that each would be unable to offer alone. Collaborations have potential, therefore, to solve many of the complex, systemic and multi-faceted problems of sustainable development, but this will only happen if profitable collaboration models can be identified and scaled,” explain Laurie Ann UNDERWOOD (IÉSEG) … Two models, and six best practices, to help companies collaborate on ESG-related goals
Online marketplaces – such as Etsy, eBay or Leboncoin in France – have expanded rapidly in recent years – driven by a variety of factors including technological change, the Covid pandemic, inflationary pressures, or the development of the circular economy and attractivity of secondhand products. Millions of consumers now use these platforms to buy and … Online marketplaces: why a little humour goes a long way
The Global Financial Crisis of 2007-2008 highlighted the systemic risks posed by large, interconnected banks, prompting a series of regulatory reforms to enhance the stability of the financial system. To reduce the inherent problems caused by banks being considered “too big to fail”, the Financial Stability Board (FSB) has published an annual list of global … International finance : the impact of the G-SIB designation on audit fees and financial reporting for banks
How do managers set performance aspiration levels and evaluate their firm’s performance? This question is central to the behavioural theory of the firm, which has been a prominent paradigm in organizational science and strategic management for more than 50 years. According to this paradigm, feedback from comparison of an organization’s own financial performance against that … Financial reporting & performance: Should we believe pessimistic companies?
As part of our commitment to delivering valuable content based on the research and analysis of our expert faculty, IÉSEG Insights is planning to carry out a survey and discussion groups with its readership. Feedback from readers is crucial and will help us tailor our content to better meet your needs and preferences and to … Call for participation: help us shape the future of the Insights website!
While not everything is perfect when it comes to diversity, workgroups are becoming increasingly international and heterogeneous. To get the best out of them, there are two major opposing views, explains Jorge Jacob, Professor of Marketing at IÉSEG. Diversity is on the increase within the company. How can we make the most of this plurality? … Managing differences
As the end of the academic year approaches, here are the 10 articles (in English) on the Insights website which have received the most hits since the beginning of the academic year in September 2023.
While the metaverse may still be in its infancy, many fashion brands have already been attracted by its potential to offer new experiences for a population of young tech savvy consumers. Virtual clothing and accessories for avatars, NFTs, digital fashion shows or games: these are just some examples in a digital fashion market that some predict will expand rapidly in the next years. A new study* has analyzed more than 7 000 comments on a selection of YouTube videos related to digital fashion to provide insights into consumers perceptions and feelings towards these early moves into digital fashion.
A *team of international researchers has been studying the strategies communicated by Big Tech companies to leverage artificial intelligence to address various sustainability challenges. In this video, two of the authors of the study – Kristof COUSSEMENT from IÉSEG and Ellen WEBER, a postdoctoral researcher at the University of Hohenheim and visiting researcher at IÉSEG – talk about the framework they have developed to map and analyze these strategies.