Andrew MILLER

Why do consumers buy fake luxury goods even when they think it’s wrong?

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In this video, Professor Zi WANG focuses on an intriguing paradox that was the topic of her recent coauthored research* : why do consumers who condemn counterfeiting still buy fake luxury goods? In France, nearly 40% of people admit to having purchased a counterfeit item, according to the expert, even though almost half also believe counterfeiting is harmful … Why do consumers buy fake luxury goods even when they think it’s wrong?

Climate Policy: Is it time to downsize the COPs?

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The Conferences of the Parties (COPs) to the United Nations Framework Convention on Climate Change (UNFCCC) have transformed into ‘global mega events’, attracting unparalleled levels of participation from non-state actors (NSA) – including NGOs, thinktanks, researchers, and representatives of business, or cities. COP28 in late 2023 in Dubai was attended by more than 80,000 participants, of which around one third were non-state actors making it comfortably the largest climate conference in history. As stakeholders gather for the latest COP that is due to get underway on the 10th November in Belém (Brazil), research argues that this increase in NSA participation is actually undermining the quality of their participation and limiting their opportunities to interact with the COP negotiators.

AI & sales professions – how to navigate between opportunities and risks?

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Artificial intelligence (AI) is profoundly transforming sales professions and the role of sales directors. In this interview, Laurianne SCHMITT and Sandra ARRIVÉ analyze the impact of these technologies as well as the opportunities and risks for the sector. The two experts also offer some tips on how sales directors can incorporate AI into their strategy while maintaining a human and authentic approach.

“New reality” as world reaches “first climate tipping point”

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Researchers from IÉSEG have contributed to a major new report that argues that the world is facing a “new reality” as we have reached the first of many Earth system tipping points that will cause catastrophic harm unless humanity takes urgent action.

Crypto vs. traditional currencies – what are the differences, what is their value?

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With “cryptocurrencies” becoming increasingly prominent in the economic news, many individuals are wondering how they function and what their real value is. How do they differ from traditional currencies such as the euro, and can they really be considered currencies? To shed some light on the subject, Yann BRAOUEZEC, professor of finance, explains the main … Crypto vs. traditional currencies – what are the differences, what is their value?

Money laundering: Europe (finally) takes action

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Money launderers don’t recognize borders. They take advantage of the fragmentation of European surveillance and legislation to slip through the net. With the creation this summer of the European Anti-Money Laundering Authority (AMLA), can the European Union centralize the fight against illicit finance? The likely and imminent inclusion of Monaco, a global symbol of wealth … Money laundering: Europe (finally) takes action

Embracing risk: a new approach to mutual fund ratings

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In the world of mutual fund (MF) investment, the traditional assumption that all investors are inherently risk-averse is being challenged by research. The study by Tiantian REN (Xiangtan University), Kristiaan KERSTENS (IÉSEG, UMR 9221), and Saurav KUMAR (Indira Gandhi Institute of Development Research), brings a fresh perspective by proposing to incorporate “risk-loving” preferences into the ratings of mutual funds. The aim of their work is to contribute to new tools for evaluating and selecting funds, catering to a broader spectrum of investor preferences.

Overcoming the ‘dark side’ of sustainability practices

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Photo iStock - phakphum patjangkata

Your company sets ambitious sustainability goals, hires experts, invests in resources… yet, not much really changes. Why do so many efforts stall even when the conditions seem ideal? In this video, Professor Lucas AMARAL shares insights from research at the Brazilian subsidiary of a multinational automaker that faced exactly this situation.

Fossil fuel subsidies & communication: lessons from Latin America

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Brazil and other countries in Latin America and the Caribbean invest billions annually in subsidies for fossil fuels — in the form of tax exemptions, price controls, and indirect incentives. Although they are often presented as measures to protect consumers purchasing power, especially among lower-income households, these subsidies may not be the most efficient strategy. … Fossil fuel subsidies & communication: lessons from Latin America

The keys to successful influencer marketing – interview

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Interview with Gwarlann DE KERVILER, author of a new book (published in French) on successful influencer marketing — how to get brands, influencers, and communities to collaborate on social media (Editions Dunod).