Developing a seamless shopping experience across online and offline platforms
In this video, Professor Helen Cocco , speaks about her research with colleague, Nathalie Demoulin, on developing seamless customer shopping journeys across different shopping channels (online and offline). Seamlesss shopping “Retailers often make big investments to provide smooth experiences for their customers and to perform better against the competition. We interviewed both customers and retailers … Developing a seamless shopping experience across online and offline platforms








