COCCO Helen

Helen Cocco is an expert in customer experience and retail management strategy. She holds a PhD in marketing and has previously worked in marketing and project management roles in the United Kingdom. A member of the LEM (Lille Économie Management, UMR CNRS 9221), she has published her omnichannel and seamless customer experience research in the Journal of Business Research and International Journal of Retail and Distribution Management. She coordinates and teaches several marketing, retail and customer experience courses.