The impact of greenwashing on sustainability managers
02/17/2021
2 min
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In this video, Susana Esper is a Professor of CSR and business ethics at IÉSEG, speaks about her research which has looked at how greenwashing can impact and trigger reactions with sustainability managers.
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Impact of greenwashing on sustainability managers
Together with colleagues from IÉSEG Center for Organizational Responsibility (ICOR) and IÉSEG, they have been looking at how these managers, who are responsible for the concrete application of companies sustainability and CSR strategy, react to contradictory talk and actions either from top management or other segments of middle management.
Their research provides an insight into the challenges they may face and how their roles can potentially be strengthened.
Susana Esper
Susana Esper is a Professor at IÉSEG School of Management. She earned her Ph.D. in Management from HEC Montréal (Canada). She studies the gap between companies’ environmental “promises” and their concrete, operational practices. For example, she investigates how businesses operating in polluting industries face and cope with accusations of greenwashing from governments, citizens, and social movements. She also analyzes the role of managers in the implementation of sustainability strategies, and how managers are emotionally affected when they perceive that their companies do not practice what they preach.
