LECLERCQ Thomas

Thomas Leclercq is a Professor in the domain of digital marketing and customer experience. He investigates how gamification, the use of game mechanisms in non-game contexts, may be used to improve customer experience and offer an inspiring journey. His research has applications in many industries such as retailing, innovation, banking, or healthcare services. Thomas has a Ph.D. in Management and Economy (from Louvain School of Management, Belgium) and has authored several papers in international journals. He also regularly advises managers on the implementation of gamification practices within companies.