UNDERWOOD Laurie Ann
Domain: Marketing and Sales
Senior Professor of Practice, Head of Marketing Management Major
Laurie Ann Underwood is an American marketing and communications expert. She has co-authored 3 books on doing business in China, including: “China CEO II” (Wiley & Co, 2020). She also contributed a case study on change management to “The China Business Casebook” (Ethics International Press, 2023), is a researcher for the annual “ESG Whitepaper” (China Europe International Business School – CEIBS), and volunteers at Asian University for Women. Her research focuses on cross-cultural management and sustainable marketing.
