CHEN Chavi

Domain: Marketing

Position Associate Professor

Chavi CHEN, also known as Chavi FLETCHER-CHEN, is an expert and author of numerous books and publications in the Negotiation and Marketing domain. She holds a Ph.D. in Business Administration from Manchester Business School, U.K., and works with business in the disciplines of B2B interaction, Service Marketing, and International Marketing. Her research focuses on how actors co-create value using technology and manage services/products in a business network. Her professional experience involved sales service training, market exploration, patent and trademark advice, and technology for business development.  




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