CHEN Chavi

Chavi CHEN, also known as Chavi FLETCHER-CHEN, is the author of numerous publications in the field of negotiation and marketing/sales. She holds a Ph.D. in Business Administration from Manchester Business School, U.K. Her academic and professional work centers on marketing research, with a particular focus on B2B sales, business networks, services, and emerging technologies, and developing educational board games. Her industry experience spans sales and service training, market exploration, intellectual property (patents and trademarks), and the application of technology in business development.

She is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).