CLAUS Bart

Bart Claus has authored work on a diversity of topics related to individual and collective consumer behavior, like referral and word-of-mouth, risk taking, sustainable behavior, ownership, sharing, and co-creation, in both academic and practitioner oriented articles and books. He addresses these topics with an international network of authors from leading institutions across the globe. He has served as the academic co-director of IÉSEG’s master in international business. He has a Master in business engineering, and a Ph.D. in business economics from KU Leuven. He has worked in the online advertising industry and in software development as an entrepreneur, and regularly consults with companies on implementing consumer behavior insights in marketing decisions.