IÉSEG Insights » Experts » Arno De Caigny
DE CAIGNY Arno
Domain: Marketing Analytics
Assistant Professor
Arno De Caigny specializes in leveraging data to improve decision making for businesses. He is an expert in machine learning and author of numerous publications in leading academic and professional journals. He has a Ph.D. in marketing and advises companies on the strategic use of internal and external data to improve decision making in various business applications.
Research interests and expertise
big datacustomer analyticscustomer relationship managementcustomer retentiondata-driven decision makingfield experimentsmachine learningLast contributions
Big Data & AI
Impact stories: Using data science research & applications to create value for business and customers
analytics
big data
consumers
data science
marketing
03/03/2022
4 min
Big Data & AI
Implementing interpretable Artificial Intelligence (AI) in an organization: an interview with professors Coussement and De Caigny
ai
algorithms
data science
management
technology
06/07/2021
6 min