As the end of the academic year approaches, here are the 10 articles (in English) on the Insights website which have received the most hits since the beginning of the academic year in September 2023.
While the metaverse may still be in its infancy, many fashion brands have already been attracted by its potential to offer new experiences for a population of young tech savvy consumers. Virtual clothing and accessories for avatars, NFTs, digital fashion shows or games: these are just some examples in a digital fashion market that some predict will expand rapidly in the next years. A new study* has analyzed more than 7 000 comments on a selection of YouTube videos related to digital fashion to provide insights into consumers perceptions and feelings towards these early moves into digital fashion.
A *team of international researchers has been studying the strategies communicated by Big Tech companies to leverage artificial intelligence to address various sustainability challenges. In this video, two of the authors of the study – Kristof COUSSEMENT from IÉSEG and Ellen WEBER, a postdoctoral researcher at the University of Hohenheim and visiting researcher at IÉSEG – talk about the framework they have developed to map and analyze these strategies.
June is Pride month – a month dedicated to celebrating LGBTQIA+ communities and also raising awareness of the challenges or issues they face. IÉSEG has a number of researchers working on research to highlight issues and challenges facing the LGBTQIA+ communities. To highlight some of these, here is a selection of articles (and video) by … Pride month: a selection of research and analysis highlighting challenges and issues facing the LGBTQIA+ communities
The number of social enterprises (SE) has risen rapidly in recent years in response to a range of socio-economic and environmental challenges. To tackle problems including poverty, labor and living conditions, social exclusion, and climate change, a variety of business models (including profit and non profit) have emerged. To increase their impact and ensure they … Social enterprises: how the choice of business model can impact international expansion
Maria, originally from Latin America, speaks three languages daily: Spanish at home, French at the local shops near her apartment in Toulouse, and English at work. Many multinational employees, like Maria, must use their company’s official language at work, which often differs from that of their country of residence, and even their own native language. … Language fluency: advantages and challenges for multinational teams
It is a paradox that managers and business leaders are not always familiar with: in trying to do the right thing, we can sometimes accentuate the problem we were trying to tackle. This can be the case for managers who are looking to combat free riding in their teams. Free riders are people who benefit … Managers & free riding : take the risk of trusting …
While estimates of the sharing economy’s market size range from billions to more than a trillion US dollars, it nevertheless faces several challenges to reach its potential. In this video Professor Jan F. KLEIN speaks about the research he co-authored on the sharing economy and proposes an innovative solution using blockchain technology. Watch the full … Leveraging the potential of blockchain for the sharing economy
Gamification – the use of elements from games – has captured the interest of numerous managers who are looking to energize or re-energize their teams’ routines. Drawing inspiration from video games to stimulate enthusiasm among consumers and employees alike, this strategy can transform repetitive tasks into entertaining experiences. Salesforce (the American software company) for example, … Winning every time! How to reinforce the benefits of gamification
The use of internet-based communication networks and data centers – including online meeting platforms such as Zoom and Microsoft Teams, and numerous streaming services for music and video (Netflix, Spotify, etc.) – has rocketed in recent years. The environmental footprint of using these technologies, however, is often overlooked by users despite their considerable and increasing … Green IT: the importance of educating consumers on their environmental footprint