“Green finance to the rescue of the environment? The idea of channelling investments towards the sustainable economy and the fight against CO2 emissions has in any case gained momentum since the 2015 Paris Agreement”, explains Yulia Titova, professor of finance at IÉSEG. Read the article in the latest issue of our magazine for professionals “Change … Change – “Green finance, a leverage for change” by Yulia TITOVA
In this video, Jingjing Yao, Professor of Negotiation at IESEG, talks about a recent study on trust and negotiation. He explains how negotiators with low levels of trust are still able to reach win-win agreements, if they use the correct strategy. Trust is an important factor in negotiations. When people trust each other, they share … How to negotiate successfully when trust is low?
In this video, Gwarlann De Kerviler, Professor of Marketing at IESEG, speaks about her work on luxury goods and ethics. She explains why this has become important for marketers and how brands can focus on authenticity. There is a clear challenge today for marketers in the luxury sector as consumers are increasingly demanding regarding companies’ … Luxury goods and brand authenticity
In this episode of Changemaker stories, Maria Castillo, head of CSR and Sustainability and professor at IÉSEG, talks about the different ways the School has integrated corporate social responsibility (CSR) into the learning experience of students and why this has become so important. Listen to the full podcast here:
In this video, Yulia Titova, Professor of finance at IESEG, speaks about the role of corporate social responsibility (CSR) in the context of organizational restructuring and mass layoffs. Her research with her co-authors provides evidence that both the level and duration of CSR practices play a significant role in building a company’s legitimacy during restructuring … CSR, organizational restructuring and mass layoffs
In this episode of Changemaker stories, Professor Catherine Archambault speaks about the ways companies can combine strategy and humanism. She recently co-authored a book in French with Nicolas Hennon, Former CEO of KIABI, entitled “Transforming your company by combining strategy and humanism – Dare to use the Yellow Brick Road method” (Follow this link to learn … Transforming companies with Strategy and Humanism
Theorized in the early 2010s, the concept of gamification has become widespread in the marketing field since 2015. With effects that remain to be demonstrated, explains Thomas Leclercq, professor at IÉSEG. Whether you prefer the French equivalent of “ludification” or choose the Anglicism, the definition of gamification does not change: “the process consists of exploiting … Change – “Marketing: let the games begin” by Thomas Leclercq
In this episode of Changemaker stories, Professor Catherine Demangeot speaks about the topic of diversity and inclusion in marketing activities, and potential challenges and opportunities for marketing professionals. Listen to the full podcast here : Update March 2023: Please note that Catherine Demangeot no longer works at IESEG. This podcast was published during her time … Diversity and inclusion engaged marketing with Professor Catherine Demangeot
In this video, Matthijs Meire, a Marketing Professor at IÉSEG , talks about his research on winning back lost customers, a group that is often overlooked but nonetheless very important. His study took place in the context of a European soccer team for which we looked to predict which lost customers would return to support … Winning back lost customers: the example of a European football club
By forcing institutions to give priority to distance learning, the pandemic has reinforced a strong trend that sees digital technology taking an ever-greater place in teaching. But what are the advantages and limitations? Bernadett Koles, Director of the Bachelor in International Business Program at IÉSEG, explains. Digital technology has gradually been introduced into classrooms in … Change- “Education: where does digital technology sit?” by Bernadett Koles