In this video, Professor Tina Tessitore from IÉSEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing. The research paper is available here.:Tessitore, T., & Geuens, M. (2019). Arming consumers against product placement: A comparison of factual and … The influence of product placement
In this video, Stefan Creemers, Professor of Operations Management discusses green logistics – and the implications for the transport and freight sector. More details on his work are available here. September 2024: Please note that Stefan Creemers no longer works at IÉSEG. This video was published during his time at the School.
In this video, Professor Mikael Petitjean from IÉSEG talks about his research on reward-based crowdfunding platforms such as Kickstarter and KissKissBankBank. He studied what factors makes crowdfunding campaigns flourish and what makes them fail. The research paper is available here: “What explains the success of reward-based crowdfunding campaigns as they unfold?” (Finance Research Letters 26, … Successful crowdfunding campaigns