Global firms’ press releases are often written in English, the lingua franca of business. But the choice of words and phrasing, which depends largely on the culture of the firm’s home country, makes a significant difference in how the message is perceived by stakeholders such as potential investors. Based on an interview with Chavi Chi-Yun … How You Write a Press Release Is as Important as What You Write
Despite remarkable progress over the last twenty years, female entrepreneurs are still less likely than men to apply for bank credit. Yet access to credit remains a key element in sustaining a company’s performance and growth, enabling it to seize investment opportunities and cope with economic ups and downs. This reduced access to finance reduces … Female role models to reduce self-censorship in access to credit
In this video, Professor Benjamin HUYBRECHTS presents research he has co-authored on moral markets. These are markets that produce goods with an explicit social or environmental added value and examples include organic and local food, ethical fashion, socially responsible investment and fair trade. Through the case of Fairtrade International, the main certification organization for fair … Fair trade: balancing mission & growth in moral markets
The Gen Z, which represents around a third of the world’s overall population, is gradually integrating the workforce. According to Elodie Gentina, author of a new book* (written in French) on the Gen Z, many companies are struggling to understand, attract or retain these young employees. She speaks about her new book and gives some advice for companies and managers in terms of recruitment, retention or the products that are specifically aimed at the Gen Z.
A recent review by McKinsey highlights that while Fortune Global 500 companies increasingly recognize the importance of nature, few companies have established nature-related commitments outside of carbon. A recent paper* by professors from IÉSEG and Ivey Business School in Canada, published in the Journal of International Business Studies, calls on multinational companies and researchers working … Multinationals: three strategies for responsible management of natural resources
In the latest episode of the Changemaker stories podcast, Professor Verena Ehrler speaks about her research and work related to sustainable transport and logistics. She outlines the urgency of the current environmental situation and speaks about the role that transportation plays in terms of greenhouse gas emissions. Statistics show that transport emissions represent around one … Transport and the road to zero emissions
It’s a fairly common paradox. While most individuals want to take different measures to help fight the climate crisis – many don’t manage to put their good intentions into practice. A new study* by researchers in France and Italy focuses on this so-called ‘intention-behavior gap’ or ‘green gap’. In other words, why don’t more people with environmentally friendly attitudes actually engage in more sustainable behavior?
In this video, Professor Aurore BURIETZ-BARAKAT from IÉSEG speaks about her research on the different measures the European Central Bank (ECB) implemented to support banks in the aftermath of the 2008 global financial crisis. Policy tools to help curb the financial crisis Amid the magnitude of the financial shock and the increasing pressures on the … The ECB as the ‘intermediary of last resort’
Electric car sharing schemes have been developed in many different cities and towns around the world as part of policy initiatives to reduce environmental pollution and congestion, notably in urban areas. Two of the key factors for developing effective car sharing schemes are understanding consumers’ underlying motivations and different patterns of usage.
IÉSEG is pleased to announce that it is organizing a conference on virtual worlds and the metaverse – that will take place on September 28th on the Paris – La Défense campus. The aim of this event is to gather experts from the academic and professional communities to exchange on relevant topics around virtual worlds, … Conference: Virtual worlds and the metaverse