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Andrew MILLER
Embracing risk: a new approach to mutual fund ratings
In the world of mutual fund (MF) investment, the traditional assumption that all investors are inherently risk-averse is being challenged by research. The study by Tiantian REN (Xiangtan University), Kristiaan KERSTENS (IÉSEG, UMR 9221), and Saurav KUMAR (Indira Gandhi Institute of Development Research), brings a fresh perspective by proposing to incorporate “risk-loving” preferences into the ratings of mutual funds. The aim of their work is to contribute to new tools for evaluating and selecting funds, catering to a broader spectrum of investor preferences.
Overcoming the ‘dark side’ of sustainability practices
Your company sets ambitious sustainability goals, hires experts, invests in resources… yet, not much really changes. Why do so many efforts stall even when the conditions seem ideal? In this video, Professor Lucas AMARAL shares insights from research at the Brazilian subsidiary of a multinational automaker that faced exactly this situation.
Fossil fuel subsidies & communication: lessons from Latin America
Brazil and other countries in Latin America and the Caribbean invest billions annually in subsidies for fossil fuels — in the form of tax exemptions, price controls, and indirect incentives. Although they are often presented as measures to protect consumers purchasing power, especially among lower-income households, these subsidies may not be the most efficient strategy. … Fossil fuel subsidies & communication: lessons from Latin America
The keys to successful influencer marketing – interview
Interview with Gwarlann DE KERVILER, author of a new book (published in French) on successful influencer marketing — how to get brands, influencers, and communities to collaborate on social media (Editions Dunod).
The climate policies that EU citizens like (and those they don’t)
The results of a new survey are browsable in an online tool which allows the user to analyse and compare opinions about a set of different climate policies in Europe.
Net zero crisis: the financial sector hesitates but science persists
Article by Professors Yulia TITOVA & Hugues CHENET
How brands can leverage social causes
Corporate support for the concept of diversity, inclusion, and equity (DEI) is currently a hot topic. In the US, DEI initiatives have been rolled back or even discontinued due to the political climate. In this video, professor Laurie Ann UNDERWOOD explores how two well-known brands took a risk by supporting social causes, but benefited by developing consumer engagement and growing market share. Case 1: … How brands can leverage social causes
Most popular reads on IÉSEG Insights in 2024-2025
As a new academic year begins, here are the 8 articles/videos (published in English since last September) which have been most popular with Insights readers in the last 12 months.
What if the HR director was an AI?
Human resources (HR) are no exception to the trend towards artificial intelligence, with algorithms being used in a number of HR processes. Where do we stand? Hayley Moore, postdoctoral researcher at IÉSEG, explains. Can AI improve the recruitment process? And how? AI can optimise the start of a recruitment process, for example by automating certain … What if the HR director was an AI?