UNDERWOOD Laurie Ann
Domain: Marketing and Sales
Senior Professor of Practice, Head of Marketing Management Major
Laurie Ann Underwood is an American marketing and communications expert. She has co-authored 3 books on doing business in China, including: “China CEO II” (Wiley & Co, 2020). She also contributed a case study on change management to “The China Business Casebook” (Ethics International Press, 2023), is a researcher for the annual “ESG Whitepaper” (China Europe International Business School – CEIBS), and volunteers at Asian University for Women. Her research focuses on cross-cultural management and sustainable marketing.
Last contributions
CSR, Sustainability & Diversity
Two models, and six best practices, to help companies collaborate on ESG-related goals
09/11/2024
4 min
Marketing & Sales
Scaling up to mass markets: what next for sustainable brands?
12/08/2023
4 min
Management & Society
Doing business in post-Covid China: an interview with Laurie Ann Underwood
06/27/2023
4 min
Management & Society
Surviving and adapting to disruptive change
05/16/2023
4 min