IÉSEG Insights » Experts » Tina Tessitore
TESSITORE Tina
Domain: Marketing
Associate Professor
Tina Tessitore has a Ph.D. in Applied Economic Sciences. She is an expert in the domain of marketing communication and persuasion. In studying how consumers process information, her work aims to feed public policy: guard consumers against the influence of (covert) communication tactics, help consumers eat more healthily etc. She has published her work in several academic journals such as International Journal of Advertising, Journal of Business Research, Social Science and Medicine, Computers in Human Behavior etc.
Research interests and expertise
advertisingcommunicationconsumersdisclosurespersuasionproduct placementpublic policyLast contributions
Marketing & Sales
Could social media influencers nudge you towards a salad for lunch?
food
health & healthcare
marketing
nudge
social media
07/07/2021
4 min
Marketing & Sales
The influence of product placement
advertising
marketing
product placement
public policy
04/25/2019
2 min
Public Policy
How can consumers defend themselves against product placement?
advertising
consumers
marketing
product placement
public policy
04/03/2019
4 min