The influence of product placement
04/25/2019
2 min
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In this video, Professor Tina Tessitore from IÉSEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing.
The research paper is available here.:
Tessitore, T., & Geuens, M. (2019). Arming consumers against product placement: A comparison of factual and evaluative educational interventions. Journal of Business Research, 95, 38–48.
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