LECLERCQ Thomas
Domain: Marketing
Full Professor
Thomas Leclercq is a Professor in the domain of digital marketing and customer experience. He investigates how gamification, the use of game mechanisms in non-game contexts, may be used to improve customer experience and offer an inspiring journey. His research has applications in many industries such as retailing, innovation, banking, or healthcare services. Thomas has a Ph.D. in Management and Economy (from Louvain School of Management, Belgium) and has authored several papers in international journals. He also regularly advises managers on the implementation of gamification practices within companies.
Last contributions
Management & Society
Winning every time! How to reinforce the benefits of gamification
05/21/2024
4 min
Marketing & Sales
“No pain-No gain”: a recipe for successful gamification
06/14/2023
2 min
Management & Society
[Part 2] IÉSEG Faculty outline some business trends to follow in 2023
01/05/2023
4 min
Marketing & Sales
Change – “Marketing: let the games begin” by Thomas Leclercq
09/07/2021
1 min