Summer reading: discover some publications from our faculty
Our faculty regularly write and contribute to books related to their domain of expertise, with national and international publishers. Below, you will find a selection of books that have been (or will be) published in 2024 and 2025.
07/01/2025
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Sales management
“The Buyer’s Balance – What your customers want to share with you”: by Bert PAESBRUGGHE (Owl Press, Borgerhoff & Lamberigts)
Have you ever wondered why satisfied customers don’t always remain loyal? Why do so many companies adopt new sales technologies, but still fail to see the expected increases in turnover or customer satisfaction? These are just two of the questions tackled in this book by Bert PAESBRUGGHE.
This book seeks to look at the customer journey differently, by analyzing how companies can build a really solid customer experience foundation: “one that a buyer wants from you, and one that you can keep up.”
Read more in this interview with the author.
Management (books in French)
“Engage to transform – Managers and HR managers, co-producers of a new human-oriented role”, by Bernard COULATY (Available in French, Editions EMS)
Technological, societal and intergenerational challenges have given rise to a number of paradoxes that need to be addressed. Employees want to be themselves while protecting themselves; managers must find a compromise between kindness and demanding high standards; and HR professionals must no longer simply assume the position of business partner.
In his book “Engage to transform – Managers and HR managers, co-producers of a new human function” (“Engager pour transformer – Managers et DRH, coproducteurs d’une nouvelle fonction humaine”), Bernard COULATY, a former HR Director for large French groups with a global dimension (Danone, Pernod Ricard) invites the reader to overcome these current paradoxes.
Find out more in this interview.
“The challenge of intergenerational management” by Elodie GENTINA and Jérémy LAMRI (available in French, Editions Dunod)
Collaboration between different generations has become essential in the workplace. Yet, despite the diversity of high-performance collaborative tools available today, many companies are still failing to get employees to work together effectively. So, how can companies make the most of everyone’s potential (baby-boomers, and the generation X, Y and Z)? What actions need to be implemented to redefine cooperation between generations? How do we bring generations together? What links are created between them?
This is the challenge of intergenerational management. Élodie GENTINA and Jérémy LAMRI, (co-founder of Tomorrow Theory), draw on a wealth of studies, as well as interviews and testimonials from over 25 managers, HR directors and young professionals, working in companies of all sizes and in all sectors.
Contemporary Cultures, Identities and Business
Drag as marketplace – Contemporary Cultures, Identities and Business” (Bristol University Press), edited by Mikko LAAMANEN, Mario CAMPANA, Maria Rita MICHELI (IÉSEG), Rohan VENKATRAMAN and Katherine DUFFY.
With the success of shows like RuPaul’s Drag Race, amongst others, drag has reached new audiences and developed into a booming market worth millions of dollars. “Yet, studies examining its market value as a product, brand or consumption practice remain scarce” note the editors this new book. An interdisciplinary collection of contributions from different international experts, this publication looks to “fill that void, exploring the intersection of drag and markets”.
Find out more in this interview with Maria Rita MICHELI, who also provides some key takeaways for marketers, and links to her research.
Artificial intelligence
Look out for this new book that will be published in the new academic year:
“Mastering AI for Strategic Business Success” by Professors Jonas DEBRULLE, Loïc PLE and Elliroma Gardiner – published by McGraw-Hill). It is written for (future) leaders and professionals who want to move beyond the “AI buzz”. The experts explore how AI can be integrated into business strategy to boost organizational performance, strengthen competitive positioning, and create long-term value.
More information will follow shortly on the IÉSEG and IÉSEG Insights website.
The first image of this article has been generated by Midjourney.
