5 tips to ensure your company values really ‘resonate’

Date

11/24/2023

Temps de lecture

I min

Share

In a recent article published on the Harvard Business Review (HBR) website, Professor Shawn POPE from IÉSEG and Arild WÆRAAS from Oslomet Business School in Oslo, provide five tips to help companies identify “core values that can pique interest, roll off the tongue, please the eye, accentuate what’s important, and sharply resonate with the company’s identity”.

According to the experts, surveys have shown that many employees have poor awareness of their company’s values and therefore how they should be implemented.

Find out more in this HBR article on how companies can be creative, keep values brief, make them easy to remember whilst being visible and distinctive.

Category (ies)

Management & Society

Tags

company brandingcompany identitymanagementstrategy

Contributors

IÉSEG Insights

IÉSEG Insights

Editorial

Full biography

Shawn POPE

Management & Society

Full biography

Discover more Insights