Successful crowdfunding campaigns
01/02/2019
2 min
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In this video, Professor Mikael Petitjean from IÉSEG talks about his research on reward-based crowdfunding platforms such as Kickstarter and KissKissBankBank. He studied what factors makes crowdfunding campaigns flourish and what makes them fail.
The research paper is available here: “What explains the success of reward-based crowdfunding campaigns as they unfold?” (Finance Research Letters 26, 2018, 9-14).
September 2023: Please note that Professor Petitjean no longer works at IESEG. This video was published during his time at the School.
You can find more videos from the School’s faculty here.
