5 tips to ensure your company values really ‘resonate’
11/24/2023
I min
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In a recent article published on the Harvard Business Review (HBR) website, Professor Shawn POPE from IÉSEG and Arild WÆRAAS from Oslomet Business School in Oslo, provide five tips to help companies identify “core values that can pique interest, roll off the tongue, please the eye, accentuate what’s important, and sharply resonate with the company’s identity”.
According to the experts, surveys have shown that many employees have poor awareness of their company’s values and therefore how they should be implemented.
Find out more in this HBR article on how companies can be creative, keep values brief, make them easy to remember whilst being visible and distinctive.
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