WANG Zi

Professor Zi Wang is an expert in consumer well-being, AI technology consumption and brand strategy. She has published in top international journals and taught marketing courses at different levels including MBA programs. She also runs a talk show called <Zillion> which discusses how to improve consumer well-being in the digital era from a marketing perspective where she gathers the views of international experts. Her research is aimed at different stakeholders including policymakers, managers, business practitioners & operators and those who care about adding “true” value to customer happiness.

Prior to joining IÉSEG, she obtained her professorship at the University of Sussex and her Ph.D. at the University of Nottingham. She was also the co-investigator for the National Natural Science Foundation of China (NSFC). Aside from her academic achievements, she has also been a TV presenter in China for the program “China New Economic Image”.