PAUWELS-DELASSUS Véronique
Domain: Marketing
Associate Professor & Academic Director of the Master in Apprenticeship - Digital marketing and E-commerce.
Véronique Pauwels-Delassus has a Ph.D. in management sciences and is an expert in strategic branding. Before entering the academic world, she was the European Marketing Director for an international company. Her strong experience in strategic marketing across different countries contributes to the pragmatic approach adopted in her publications and teaching. She has published in international peer-reviewed journals and is the author of the Handbook of Brand Management Scales.
