LUONG Van-Ha

Van-Ha Luong is a postdoctoral researcher at IÉSEG School of Management, where he teaches market research. He holds a Ph.D. in management science from ESCP Europe & Université Paris 1 Panthéon-Sorbonne. Before joining IÉSEG, Van-Ha was a famous tourism and creative startup consultant in Vietnam. His research interests, with numerous publications, focus on tourism behavior, sustainable consumption, and social media analytics. His research employs advanced methodologies, including text mining, big data analytics, and machine learning, to explore consumer behavior and sustainable tourism practices.