IÉSEG Insights » Experts » Tina Tessitore

TESSITORE Tina
Domain: Marketing
Associate Professor
Tina Tessitore has a Ph.D. in Applied Economic Sciences. She is an expert in the domain of marketing communication and persuasion. In studying how consumers process information, her work aims to feed public policy: guard consumers against the influence of (covert) communication tactics, help consumers eat more healthily etc. She has published her work in several academic journals such as International Journal of Advertising, Journal of Business Research, Social Science and Medicine, Computers in Human Behavior etc.
Tina Tessitore is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).
Research interests and expertise
advertisingcommunicationconsumersdisclosurespersuasionproduct placementpublic policyLast contributions

Marketing & Sales
Could social media influencers nudge you towards a salad for lunch?
07/07/2021
4 min

Marketing & Sales
The influence of product placement
04/25/2019
2 min

Public Policy
How can consumers defend themselves against product placement?
04/03/2019
4 min