IÉSEG Insights » Experts » Laurianne Schmitt
SCHMITT Laurianne
Domain: Sales
Associate Professor
Laurianne Schmitt is a sales enthusiast who graduated in 2021 from the University of Strasbourg. Her Ph.D. focused on social media use among B2B salespeople, therefore developing a strong interest in technology in sales and the growing field of AI. Her interests also include the topics of mental health, ethical behaviors, and sustainability.
She is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).
Last contributions
Marketing & Sales
AI & sales professions – how to navigate between opportunities and risks?
ai
artificial intelligence
sales
sales management
sales manager
1+
11/05/2025
4 min
Marketing & Sales
AI & Sales: greater efficiency, but what about the human touch?
ai
sales
sales management
sales technology
technology
09/16/2024
4 min