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Insights IÉSEG
Domain: Editorial
Editorial/communication
IÉSEG Insights is the school’s online media which brings insights, updates, and food for thought that aims to inform and inspire managers and changemakers from the IÉSEG community and further afield. Drawing on the research and expertise of our faculty, it is in line with our mission to create and share knowledge that nurtures innovative leaders and promotes creative solutions for and with responsible organizations.
Research interests and expertise
Last contributions
Entrepreneurship & Innovation
Management innovation: getting the best creative input from your teams… An interview with Professor F. Guzman
creativity
innovation
leadership
management
teams
05/15/2019
2 min
Marketing & Sales
The influence of product placement
advertising
marketing
product placement
public policy
04/25/2019
2 min
Public Policy
How can consumers defend themselves against product placement?
advertising
consumers
marketing
product placement
public policy
04/03/2019
4 min
Management & Society
IÉSEG professor co-authors new book on business modelling and organizational design
business models
performance
strategy
02/12/2019
1 min