IÉSEG Insights » Experts » Bert Paesbrugghe

PAESBRUGGHE Bert
Domain: Marketing & Sales
Associate Professor
Bert Paesbrugghe is an expert and author of numerous publications on the collaboration between buying and selling companies. He has a Ph.D. in business economics from Vlerick business school and works with companies to set up and follow-up tactical projects with external partners.
Research interests and expertise
B2B marketingbuyer-seller relationshipskey account managementproject managementtactical collaborationsLast contributions

Marketing & Sales
« The Buyer’s Balance – What your customers want to share with you »: Interview with Bert PAESBRUGGHE
B2B marketing
buyer-seller relationships
sales
sales management
02/20/2025
4 min

Marketing & Sales
Business-to-business selling in the post Covid-19 era
B2B
covid19
digital transformation
sales
03/31/2022
2 min