BOEUF Benjamin

Benjamin Boeuf holds a Ph.D. in Marketing from HEC Montreal and a Master in Management from ESCP Europe. His research interests focus on consumer psychology, including how consumers respond to fear of death, the use of deceased celebrities in advertising, brand gender and gender-role stereotypes, as well as brand activism. He is also interested in health and social marketing, in particular the determinants of pharmaceutical drug consumption and healthy food. His research has been published in journals such as International Journal of Research in Marketing, Journal of Business Ethics, Social Science & Medicine, and Marketing Letters.