SLAVICH Barbara

Barbara Slavich is an expert and author of numerous publications on organizing for creativity and innovation; the emergence of novelty and the dynamics associated with new products’ evaluation and acceptance in creative industries; the impact of intangible assets such as status and celebrity on market evaluations and identity creation. She holds a Ph.D. in Management and advises and works with companies in leading for creativity and change and in developing strategies to foster and manage creativity in their organization. Barbara is also the Academic Director of a Master program dedicated to fashion management.