SCHMITT Laurianne

Domain: Sales

Position Assistant Professor

Laurianne Schmitt is a sales enthusiast who graduated in 2021 from the University of Strasbourg. Her Ph.D. focused on social media use among B2B salespeople, therefore developing a strong interest in technology in sales and the growing field of AI. Her interests also include the topics of mental health, ethical behaviors, and sustainability.

She is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).



Research interests and expertise

B2Bsalessales perfomancesales technology

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