KLEIN Jan F.

Jan F. Klein is a Professor of Digital Marketing at IÉSEG, specializing in digital marketing strategy, service innovation, and customer experience management. He has authored several articles in international journals and led consulting projects with top companies across Asia, Europe, and the USA, particularly in the automotive, cloud, and retail sectors. Before joining IÉSEG, Jan was a professor at Tilburg University and a visiting scholar at the Global Center for Big Data in Mobile Analytics in the US. He also worked as a consultant for a leading brand consultancy in Germany.