GRIFFITHS Pierrine
Domain: Marketing
Academic Director and Senior Professor of Practice
Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing. This included working with user experience and lead generation through acquisition channels of SEM / Display / Affiliate marketing / CRM / PR / Social Media Marketing (incl. content marketing, social ads, influencers and social selling), and developing online and offline distribution partnerships. She has a Masters’ degree in Business Administration (KEDGE Bordeaux, 1999). Her position at IESEG is Academic Director of an executive program dedicated to digital marketing management, as well as Senior Professor of Practice and Mentor for the Incubator’s startup companies.
