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The most popular content on IÉSEG Insights in 2025–2026

As a new academic year gets underway, here are the 8 articles and videos (published in English from July 2025) that captured the most attention from Insights readers over the last year.

08/20/2026

2 min

What defines a liveable city in 2026? (February 2026)

Many media outlets publish rankings of the best places to live or the most liveable cities… But what do citizens from these urban areas really expect in terms of quality of life? And what are the lessons or takeaways for public authorities and businesses?

Mental health in B2B sales: what impact and solutions? (April 2026)

Different industry reports have estimated that as many as 40 – 70% of salespeople may struggle with their mental health, a problem which has become increasingly important for businesses.

Orchestrating the customer journey: why and how to implement it? (March 2026)

Customers no longer follow a linear path. They navigate between stores, websites, apps, and social media, interact with dozens of touchpoints, and actively build their own experience instead of following the path laid out for them. Why is this a problem?

Has the expansion of higher education created regional inequalities? Lessons from Italy …(May 2026)

The number of adults completing higher education in Europe has risen rapidly over the last century. By 2023, the number of tertiary education students in the EU had reached 18.8 million. Simone MORICONI has been studying the economic consequences of higher education expansion, notably in terms of local and regional economic development in Italy.

Why do consumers buy fake luxury goods even when they think it’s wrong? (November 2025)

In this video Zi WANG focuses on an intriguing paradox that was the topic of her recent coauthored research: why do consumers who condemn counterfeiting still buy fake luxury goods?

Adapting employee appraisals to avoid age discrimination & lift the “Silver Ceiling” (November 2025)

Older employees often face barriers that unfairly hinder their career advancement, referred to as the “silver ceiling”. A study sheds new light on why this ceiling exists and outlines how companies can adapt employee appraisals to avoid discriminating against older workers and ensure they can better identify talent.

AI and corporate finance: current situation, trends, and challenges (July 2025)

Artificial intelligence is already impacting on the work of corporate financial professionals (CFOs, accountants, management controllers, etc.), but often with significant differences between professions and smaller and larger companies. However, this is not the first time that the world of corporate finance has faced a technological revolution.

How can managers turn diversity into a competitive advantage? (December 2025)

Research has shown that cultural diversity, whether national, gender, age, disability, sexual orientation, or neurodivergence, to name but a few – can enhance organizational performance. However, it can also create friction or misunderstanding in the workplace.

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You can also see the French-language articles and videos which have received the most hits in this article.