ARRIVÉ Sandra
Domain: Marketing
Senior Professor of Practice & Academic Director
Sandra Arrivé is an expert in branding and digital marketing. She has published research on content and influencer marketing, taking an approach that seeks to understand managers’ marketing practices. She holds a Ph.D. in Management Sciences from Paris Dauphine University PSL and is Academic Director of an executive program dedicated to Sales Management and Business Development. Prior to her academic career, she was a brand manager for Danone, Unilever, and Essilor.
